Design talks
Industrial product @ UBI
Lectures about professional practice, skills and technology
1º e 2º ciclos em Design Industrial
UBI – Universidade da Beira Interior
28 Out 2025 – 14h00 (Videoconferência no âmbito de Projeto 1 do Mestrado em Design Industrial)*
Finding your “ikigai”. Shape compelling and innovative solutions across automotive product.
John Anthony Sahs
John Anthony Sahs, is currently Creative Design Director and Founder at IMAGINEACOOLERFUTURE. 30+ years of experience in the Automotive design industry.
John worked for Mercedes-Benz Advance Design Center in Japan for 7 years and later with Nissan Design for 25 years. In the last decade, John had led design teams at Nissan delivering award winning designs as a senior design manager and in the last 7 years as the Chief Designer and Design Director at Nissan Design Latin America in São Paulo, Brasil. His mission is to shape compelling and innovative solutions across automotive, product, spatial and branding design. He has also recently started a design Mentorship program called KŌJŌ, which means to elevate or improve in Japanese, for design students and professionals in help guiding their future careers. He has been guest teacher and lecturer for design schools such as Art Center College of Design, Pasadena, California, Institute Europa Design(IED), São Paulo, and Instituto Mauá de Techonologia, São Paulo, Brasil.
*O evento é destinado aos alunos de todos os ciclos de Design Industrial e aberto a todas as pessoas interessadas no tema, seguindo-se um debate com o convidado, no seguinte link.